Jimmy 解 AIDoors Delivered, Kraft Agency & ezi services vs. FireCert: Why $3.44M in Door Sales, SEO Packages & Contractor Leads Hide Near-Zero MRR While a 43-Sub Fire Compliance SaaS Compounds
4 Stripe-verified ledgers audited: a UK physical door retailer ($1.60M all-time, $0 MRR?MRR (Monthly Recurring Revenue)Normalized monthly subscription revenue from active recurring plans—strictly excluding one-time setup fees, lifetime deals, or pass-through marketplace GMV., asking $650K), an Irish web agency ($1.47M all-time, MRR down 64% to $2,147 across 7 subs, asking $425K), and a $0-MRR contractor app asking $600K—contrasted against FireCert, a 0-follower UK fire safety compliance SaaS earning $5,123 MRR (+5.8%) from 43 subscribers ($119.14/mo implied ARPU?ARPU (Average Revenue Per User)Monthly recurring revenue divided by active paying customers. Serving 25 B2B clients at $800 ARPU is radically easier solo than supporting 2,000 consumers at $10.).
$3.44M All-Time with 7 Subs vs. 0-Follower Fire Safety Compliance SaaS ($5,123 MRR)
📊 Expand 4-Ledger Quick Summary (Full Audit Table in Section 1 Below) ↓
doors-delivered, 173 X followers [Third-Party])kraft-agency-limited, 0 X followers [Third-Party])ezi-services-inc, 0 X followers [Third-Party])firecert, 0 X followers [Third-Party])
Key numbers
| Doors Delivered All-Time | $1,601,670 Verified | [Verified] MRR $0.00 · 0 subs |
|---|---|---|
| Kraft Agency Lim L30/MRR | $5,962 Verified | [Verified] MRR $2,147 (-64.0%) |
| ezi services Inc Current MRR | $0.00 Verified | [Verified] 0 subs · L30 $6,888 |
| FireCert Current MRR | $5,123 Verified | [Verified] 43 subs · ARPU $119.14 [Est] |
Every number carries an evidence label: Verified = payment account, filing or official price page; Self-reported = the company's own claim; Third-party = media or data platforms; Our estimate = calculated from stated assumptions.
1. Four API-Verified Ledgers Side by Side: Vanity Gross Volume vs. Recurring Retention
Acquisition marketplaces are flooded with seven-figure all-time revenue badges that look like software businesses at first glance. Auditing 4 Stripe-verified ledgers exposes how physical building-material retailers, manual SEO agencies, and zero-MRR contractor marketplaces price themselves against true regulatory compliance SaaS.
Examine the first two benchmarks
doors-delivered, website https://doorsdelivered.com/, country GB, founded 2021-10-29, founder Filipasa, 173 X followers [Third-Party], DR 34.0 [Third-Party]) logs $1,601,670 all-time revenue, $598,157 L12M, $312,014 L6M, $134,575 L3M, $41,802 L30 (-6.5%), $16,453 L7D, and $0.00 Current MRR (0.0%) across 0 active subscriptions ($0.00/mo implied ARPU [Model Estimate]), with a historical monthly peak of 2026-05 ($76,009) [Verified via Stripe (API key) · synced 2026-11-07]kraft-agency-limited, website https://kraftagency.ie/, country IE, founded 2020-10-24, founder N/A, 0 X followers [Third-Party], DR 5.0 [Third-Party]) logs $1,466,378 all-time revenue, $29,743 L12M, $29,743 L6M, $27,821 L3M, $5,962 L30 (-46.3%), $1,000 L7D, and $2,147 Current MRR (-64.0%) across 7 active subscriptions ($306.71/mo implied ARPU [Model Estimate]), peaking at 2026-09 ($14,269) [Verified via Stripe (API key) · synced 2026-11-07] and listing at $425,000 (5.9x) [Self-Reported]ezi-services-inc, website https://ezi.services/, country CA, founded 2020-06-30, founder N/A, 0 X followers [Third-Party], DR N/A [Third-Party]) logs $372,853 all-time revenue, $161,500 L12M, $74,302 L6M, $28,471 L3M, $6,888 L30 (-0.7%), $412 L7D, and $0.00 Current MRR (0.0%) across 0 active subscriptions ($0.00/mo implied ARPU [Model Estimate]), peaking at 2026-01 ($32,739) [Verified via Stripe (API key) · synced 2026-11-02] and listing at $600,000 (7.3x) [Self-Reported]firecert, website https://firecert.uk/, country GB, founded 2026-02-24, founder N/A, 0 X followers [Third-Party], DR 26.0 [Third-Party]) logs $22,263 all-time revenue, $22,263 L12M, $20,468 L6M, $13,753 L3M, $4,780 L30 (-1.3%), $1,445 L7D, and $5,123 Current MRR (+5.8%) across 43 active subscriptions ($119.14/mo implied ARPU [Model Estimate]), peaking at 2026-09 ($4,832) [Verified via Stripe (API key) · synced 2026-11-07] and listing at Not listed (N/A) [Self-Reported]| Metric / Dimension | Doors Delivered | Kraft Agency Limited | ezi services Inc. | FireCert |
|---|---|---|---|---|
| Provider & Sync Date | Stripe (API key) · 2026-11-07 | Stripe (API key) · 2026-11-07 | Stripe (API key) · 2026-11-02 | Stripe (API key) · 2026-11-07 |
| Founder X Followers / DR | 173 / DR 34.0 [3P] | 0 / DR 5.0 [3P] | 0 / DR N/A [3P] | 0 / DR 26.0 [3P] |
| All-Time Revenue | $1,601,670 [Verified] | $1,466,378 [Verified] | $372,853 [Verified] | $22,263 [Verified] |
| Last 12 Months (L12M) | $598,157 [Verified] | $29,743 [Verified] | $161,500 [Verified] | $22,263 [Verified] |
| Last 30 Days (L30) | $41,802 (-6.5%) [Verified] | $5,962 (-46.3%) [Verified] | $6,888 (-0.7%) [Verified] | $4,780 (-1.3%) [Verified] |
| Current MRR | $0.00 (0.0%) [Verified] | $2,147 (-64.0%) [Verified] | $0.00 (0.0%) [Verified] | $5,123 (+5.8%) [Verified] |
| Active Subscriptions | 0 [Verified] | 7 [Verified] | 0 [Verified] | 43 [Verified] |
| Implied Monthly ARPU | $0.00/mo [Estimate] | $306.71/mo [Estimate] | $0.00/mo [Estimate] | $119.14/mo [Estimate] |
| Historical Monthly Peak | 2026-05 ($76,009) [Verified] | 2026-09 ($14,269) [Verified] | 2026-01 ($32,739) [Verified] | 2026-09 ($4,832) [Verified] |
| Asking Price (Multiple) | $650,000 (1.3x) [Self] | $425,000 (5.9x) [Self] | $600,000 (7.3x) [Self] | Not listed (N/A) [Self] |
2. Structural Mechanics: Why Retention & Exit Multiples Diverge 10x in the Same Niche
The first three companies boast $3,440,901 in combined all-time revenue yet hold just 7 active subscriptions combined while asking $1,675,000; meanwhile, 8-month-old FireCert has logged just $22,263 all-time but already generates $5,123 MRR (+5.8%) across 43 active subscriptions ($119.14/mo implied ARPU) with 0 X followers.
Comparing historical monthly peaks against recent 7-day cash velocity confirms the trend: Doors Delivered peaked at 2026-05 ($76,009) with $16,453 L7D; Kraft Agency Limited peaked at 2026-09 ($14,269) with $1,000 L7D; ezi services Inc. peaked at 2026-01 ($32,739) with $412 L7D; and FireCert peaked at 2026-09 ($4,832) with $1,445 L7D [Verified]. Products embedded into recurring compliance, production hosting, or daily B2B workflows compound without needing massive social followings.
DoorsDelivered.com is your trusted online supplier of high-quality internal doors and accessories. We specialise in a wide range o [Self-Reported]We sell mostly websites and SEO packages [Self-Reported]Matchmaking app for contractors and customers, for physical services. [Self-Reported]We are a fire safety compliance platform [Self-Reported]3. 48-Hour Zero-Code Operator Blueprint & Verified First-Month Budget (Part VII Summary)
In Part VII of our deep-dive PDF report, we provide a foolproof, click-by-click zero-code implementation guide with 100% verified tool pricing:
Lean Validation Tier ($48/mo / ¥335/月): Supabase Free $0 + Cloudflare Pages $0 + Make Core $9 + PDFMonkey Certificate Engine $19 + Claude API $10 + Postmark Audit Trail $10 = $48/mo (¥335/mo)
- Supabase Pro$25
- WeWeb/Softr Inspector Portal$79
- Make Pro$16
- PDFMonkey Pro$59
- Claude API$32
- S3 10-Year Compliance Archival$20
Includes the exact 7-column database schema, copy-paste AI prompts, Human_QA_Approved safety gate, and a 10-minute pre-launch checklist
Human_QA_Approved check before client delivery
Pass the fit check? Get the full math, solo tech stack & 90-day plan
Get the 30-page Deep-Dive Operator Report (US$29): unit-economics spreadsheet, Week 1–12 execution SOP, 5 contract checklists, cold outreach scripts, plus the solo-operator tech stack, working marketing workflow tutorial & first-month startup budget.
- Executive Verdict & Four-Tier Evidence Grading Summary (Primary Ledger & Core Metrics)
- Verified Ledger Audit & Per-Unit Cost Breakdown (Payment Fees, AI Compute & Margin Structure)
- Three-Scenario 12-Month Sensitivity Stress Test & Valuation Matrix
- 90-Day Week-by-Week Execution Roadmap (Weeks 1–12): 3. 48-Hour Zero-Code Operator Blueprint & Verified First-Month Budget (Part VII Summary)
- Three-Tier B2B Service Pricing & Gross Margin Architecture
- Five Mandatory SOW?SOW (Statement of Work)Contract exhibit defining exact deliverables, revision caps, and monthly API run limits—preventing scope creep on productized retainers. Contract & Compliance Checklists
- First-10-Clients 'Sample-First' Cold Outreach Script & 4-Question Discovery Filter
- 5-Page Foolproof Zero-Code Technical Setup Manual (7-Column Google Sheets Schema + 2 Copy-Paste Claude Prompts + 4-Step Human QA Gate + Verified 2026 Budget Table: $42–$70/mo vs. $198–$293/mo)
- Complete Fact-Checked English Episode Script & 4 Primary Source URLs
Three questions to ask about businesses like this
- What are the verified ledger metrics and unit economics for Doors Delivered, Kraft Agency & ezi services vs. FireCert?Doors Delivered All-Time: $1,601,670 ([Verified] MRR $0.00 · 0 subs); Kraft Agency Lim L30/MRR: $5,962 ([Verified] MRR $2,147 (-64.0%)).
- What is the #1 structural takeaway from this multi-ledger comparison?Never confuse $1.60M of physical internal door shipments or $1.47M of legacy web-agency invoices with high-margin software revenue. Instead, build mandatory regulatory compliance tools like FireCert—where just 43 UK fire safety inspectors and property managers generate $5,123 MRR at $119.14/month implied ARPU.
- How can a solo operator launch '3. 48-Hour Zero-Code Operator Blueprint & Verified First-Month Budget (Part VII Summary)' on a $48/mo lean stack?Built on primary-source API ledgers (synced 2026-11-07), this operator report dissects Doors Delivered ($1,601,670 all-time, $0.00 MRR, 0 active subs), Kraft Agency Limited ($1,466,378 all-time, $2,147 MRR, 7 active subs), ezi services Inc. ($372,853 all-time, $0.00 MRR, 0 active subs), and FireCert ($22,263 all-time, $5,123 MRR, 43 active subs). Includes a 48h zero-code build blueprint (Lean Tier: Supabase Free $0 + Cloudflare Pages $0 + Make Core $9 + PDFMonkey Certificate Engine $19 + Claude API $10 + Postmark Audit Trail $10 = $48/mo (¥335/mo); Pro Tier: Supabase Pro $25 + WeWeb/Softr Inspector Portal $79 + Make Pro $16 + PDFMonkey Pro $59 + Claude API $32 + S3 10-Year Compliance Archival $20 = $231/mo (¥1,620/mo), complete with exact 7-column schema, copy-paste prompt, Human_QA_Approved gate, and 10-minute pre-launch checklist).
FAQ
Why audit Doors Delivered, Kraft Agency & ezi services vs. FireCert side by side?
We audit 4 API-verified ledgers totaling $3,463,164 in cumulative revenue [Verified].
doors-delivered, 173 X followers [Third-Party])kraft-agency-limited, 0 X followers [Third-Party])ezi-services-inc, 0 X followers [Third-Party])firecert, 0 X followers [Third-Party])What is the core operator rule to remember?
Never confuse $1.60M of physical internal door shipments or $1.47M of legacy web-agency invoices with high-margin software revenue. Instead, build mandatory regulatory compliance tools like FireCert—where just 43 UK fire safety inspectors and property managers generate $5,123 MRR at $119.14/month implied ARPU.
What is the required monthly tech budget?
Lean validation tier costs $48/mo (¥335/月), and Standard Pro tier costs $231/mo (¥1,620/月) using 100% no-code tooling.
Sources
All pages accessed in October 2026; figures as of the video's publication.
- Doors Delivered All-Time: $1,601,670 ([Verified] MRR $0.00 · 0 subs): https://www.jimmydecodes.com/cases/doors-delivered-kraft-agency-ezi-vs-firecert/
- Kraft Agency Lim L30/MRR: $5,962 ([Verified] MRR $2,147 (-64.0%)): https://www.jimmydecodes.com/cases/doors-delivered-kraft-agency-ezi-vs-firecert/
- ezi services Inc Current MRR: $0.00 ([Verified] 0 subs · L30 $6,888): https://www.jimmydecodes.com/cases/doors-delivered-kraft-agency-ezi-vs-firecert/
- FireCert Current MRR: $5,123 ([Verified] 43 subs · ARPU $119.14 [Est]): https://www.jimmydecodes.com/cases/doors-delivered-kraft-agency-ezi-vs-firecert/
Free PDF: The 20-Question AI Business Teardown Checklist
Enter your email and I'll send you my 20-Question AI Business Due-Diligence Checklist PDF right now, plus one sourced teardown email per episode.
By subscribing you agree we keep your email as described in our privacy notice, only to send this newsletter.
More cases
Refined Listings & Book The Move vs. Paso Robles Wineries & JourneyFuse: Why a $0-MRR Moving Tool Asks 104.2x While a 0-Follower Travel Agent CRM Hits $21K L30
$0-MRR Moving Tool Asking 104.2x vs. 0-Follower Travel CRM Growing 35% to $11,271 MRR
Magnetic Funnels & Replymer vs. Juiced Leads & Penmo: Why a 12.6K-Follower Reddit Bot Dropped 34% MRR While 14-Sub and 6-Sub B2B Platforms Generate $17.2K MRR
$10,500 MRR on 14 Subscribers ($750 ARPU) & $6,725 MRR on 6 Subscribers ($1,121 ARPU)
WPFunnels & Draftly vs. 1clickwebsite.ai & WPConvert.ai: Why a $584K Plugin Has $0 MRR and a Shrinking Builder Asks $870K While AI-to-WP Tools Compound
$584K $0-MRR Funnel Plugin vs. $14,501 MRR 1-Click WP SaaS