Execution Track
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STAGE 02

Stage 02: 72-Hour Minimum Business Concept (MBC) & First 10 Clients

Zero backend code, zero paid ads: collect your first 3 deposits in 72 hours using manually fulfilled proof samples.

M03 Module 03: Minimum Business Concept (MBC) vs. Traditional MVP
?How to Use This ModuleM03 Execution GuideRead the universal margin rule first, switch your Execution Track in the top bar (Track 1 Retainer / Track 2 Micro-SaaS / Track 3 Regulated B2B2B), and copy the template below.
Core Principle: MVPs trick you into coding for months; an MBC?MBC (Minimum Business Concept)Validate willingness to pay BEFORE writing software: send 30 target buyers a real-data sample audit and collect a paid pilot deposit in 72 hours. requires only a 1-page offer, a personalized Before/After sample built manually with AI, and a payment link within 72 hours.

Track 1 · B2B Productized Retainer: 1-Page Notion Audit + 90s Loom + $490 Pilot Deposit

  • Day 1 (Fri Evening): Run 10 real public records (reviews, listings, or PDFs) from your prospect through a manual prompt chain and screenshot the Before/After.
  • Day 2 (Sat): Build a 1-page Notion proposal with a 90-second Loom video walking through their exact bottleneck + a $490 refundable pilot deposit link.
  • Day 3 (Sun): Send personalized Loom audits to 30 decision-makers. If 0 pay a pilot deposit, pivot the pain point before writing code.

Track 2 · Micro-SaaS & Stateless Pipe: Competitor 2-Star Intercept Page + Paid Early Access

  • Skip the 3-Month MVP?MVP vs. 72-Hour MBCMinimum Viable Product: the simplest working software prototype. For solo operators, we recommend collecting a paid pilot deposit via a zero-code MBC first before building an MVP. Build: Publish a focused comparison page targeting 1 specific competitor complaint sourced from G2, Capterra, or Reddit 2-star reviews.
  • Validate Willingness to Pay: Test a $49–$199 Paid Pilot or Priority Onboarding button via Stripe/Paddle Checkout before building multi-tenant backend auth.

Track 3 · Regulated & B2B2B Channel: Redacted Sandbox Demo + Paid Readiness Assessment

  • Deliver a Tangible Sample First: Show the managing partner or agency owner 20 rows of sanitized sample data cleaned into an audit-ready compliance table.
  • Close the Assessment: Charge a paid 7-day readiness diagnostic ($990–$1,500) that credits 100% toward the annual license.
72-Hour Minimum Business Concept (MBC) Deposit Sprint Schedule
?How to use this template?3-Step Template Guide1. Click Copy to grab the raw template. 2. Paste into Notion, Airtable, Make.com, or your client SOW. 3. Replace bracketed variables with your own numbers.
💡 How to Use This Template: Click Copy on the top right, paste into Notion / Airtable / Make.com or your client agreement, and replace the bracketed placeholders with your project numbers.
[72-Hour Minimum Business Concept (MBC) Sprint Schedule]
- Friday 19:00–23:00 (Sample Proof): Pull 10 real public data points from 5 target prospects; run your prompt chain manually and screenshot Before vs. After.
- Saturday 09:00–18:00 (1-Page Offer + Checkout): Publish a 1-page Notion/Webflow teardown with a 90-second Loom walkthrough + a $490 Stripe Pilot Deposit link.
- Sunday 09:00–21:00 (30 Direct Touches): Send 30 personalized Loom audits to founders/ops directors.
- Pass/Fail Gate: >= 1 paid deposit by Sunday midnight = greenlight build; 0 deposits = pivot pain point on Monday.
M04 Module 04: Zero-Ad-Spend Outreach Scripts & 4-Question Qualification Filter
?How to Use This ModuleM04 Execution GuideRead the universal margin rule first, switch your Execution Track in the top bar (Track 1 Retainer / Track 2 Micro-SaaS / Track 3 Regulated B2B2B), and copy the template below.
Core Principle: Bad clients kill solo operators. Filter out tire-kickers in 10 minutes using the 4-Question Discovery Gate, and use viewer-centric diagnostic hooks instead of spammy 'DM me' bait.

Track 1 · B2B Productized Retainer: Signal-Based Founder Outreach + Loom Teardowns

  • Signal-Based Outreach: Filter companies actively posting job listings for the exact manual ops role your workflow automates (inspired by BID-009 (Gojiberry AI)▶ YouTube.
  • Zero-Pitch First Touch: Send a 3-sentence note pointing out a specific gap in their current funnel/workflow and offer the 90-second personalized audit video.

Track 2 · Micro-SaaS & Stateless Pipe: Multi-Domain Cold Email + High-Intent Comparison SEO/GEO

  • Cold Email Infrastructure: Use 3 secondary domains + Google Workspace + Instantly.ai (max 30 emails/inbox/day) with SPF/DKIM/DMARC.
  • Capture Search & AI Intent: Publish 'Alternative to [Legacy Tool]' and 'How to convert/sync [A to B] without [Pain]' pages indexed by Google, ChatGPT, and Perplexity.

Track 3 · Regulated & B2B2B Channel: Agency Rev-Share Partnerships & Niche Benchmarks

  • Partner with Existing Trusted Advisors: Offer 20%–30% recurring revenue share to boutique CPA firms, MSPs, and vertical consultants who already advise your target buyers.
  • Publish Audited Industry Benchmarks: Share concrete compliance or cost-audit teardown reports on LinkedIn to attract high-ticket inbound leads.
3 Cold-Start Outreach Scripts ( Signal-Based DM / Competitor Review Intercept / Agency Partner )
?How to use this template?3-Step Template Guide1. Click Copy to grab the raw template. 2. Paste into Notion, Airtable, Make.com, or your client SOW. 3. Replace bracketed variables with your own numbers.
💡 How to Use This Template: Click Copy on the top right, paste into Notion / Airtable / Make.com or your client agreement, and replace the bracketed placeholders with your project numbers.
[3 Cold-Start Outreach Templates — Replace Bracketed Variables]
1. Signal-Based LinkedIn / X DM:
"Hey [First Name] — saw [Company] is hiring for [Role]. Built a workflow that automates [80% of specific task] from [Source] into [CRM] in 40 seconds. Ran 3 of [Company]'s public [items] through it here: [Loom Link]. Open to a 7-day pilot?"

2. Competitor 2-Star Review Intercept Email:
"Subject: [Company]'s [Legacy Tool] workflow — quick fix for [Specific Complaint]
Hi [Name], noticed teams switching off [Legacy Tool] because of [3-year lock-in / broken export]. We run a stateless connector that syncs [A -> B] at a flat $490/mo with zero lock-in. Mind if I send a 60-sec video?"

3. Agency Rev-Share Partner Pitch:
"We built a white-label [Audit/Automation] engine for [Niche]. Your agency keeps 30% recurring commission on every client seat ($500+/mo per client) while we handle fulfillment."