# Stage 02: 72-Hour Minimum Business Concept (MBC) & First 10 Clients

> Zero backend code, zero paid ads: collect your first 3 deposits in 72 hours using manually fulfilled proof samples.

## M03 — Module 03: Minimum Business Concept (MBC) vs. Traditional MVP

**Core Principle**: MVPs trick you into coding for months; an MBC requires only a 1-page offer, a personalized Before/After sample built manually with AI, and a payment link within 72 hours.

### Track 1 · B2B Productized Retainer: 1-Page Notion Audit + 90s Loom + $490 Pilot Deposit
- Day 1 (Fri Evening): Run 10 real public records (reviews, listings, or PDFs) from your prospect through a manual prompt chain and screenshot the Before/After.
- Day 2 (Sat): Build a 1-page Notion proposal with a 90-second Loom video walking through their exact bottleneck + a $490 refundable pilot deposit link.
- Day 3 (Sun): Send personalized Loom audits to 30 decision-makers. If 0 pay a pilot deposit, pivot the pain point before writing code.

### Track 2 · Micro-SaaS & Stateless Pipe: Competitor 2-Star Intercept Page + Paid Early Access
- Skip the 3-Month MVP Build: Publish a focused comparison page targeting 1 specific competitor complaint sourced from G2, Capterra, or Reddit 2-star reviews.
- Validate Willingness to Pay: Test a $49–$199 Paid Pilot or Priority Onboarding button via Stripe/Paddle Checkout before building multi-tenant backend auth.

### Track 3 · Regulated & B2B2B Channel: Redacted Sandbox Demo + Paid Readiness Assessment
- Deliver a Tangible Sample First: Show the managing partner or agency owner 20 rows of sanitized sample data cleaned into an audit-ready compliance table.
- Close the Assessment: Charge a paid 7-day readiness diagnostic ($990–$1,500) that credits 100% toward the annual license.

### 72-Hour Minimum Business Concept (MBC) Deposit Sprint Schedule
```text
[72 小时 MBC 冷启动时间表与止损红线]
• Hour 00–12：锁定 20 个真实潜在买家名单（必须正在花钱投流或招人，证明有预算）。
• Hour 12–36：手工 + AI 为前 10 家各定制 1 份「拿来就能用」的专属样品（严禁群发通用模板）。
• Hour 36–72：一对一触达发送样品 + 报价单，跟进意向。
🛑 止损与放行裁定线：
  - 若 20 次精准样品触达后：0 人回复、0 人愿意付 ¥990/$199 诊断金 → 说明痛点是伪需求，立即放弃该方向，0 代码沉没成本！
  - 若 >= 2 人付款 → 才允许进入第三阶段搭自动化工作流（边收钱边用客户的钱基建）。
```

## M04 — Module 04: Zero-Ad-Spend Outreach Scripts & 4-Question Qualification Filter

**Core Principle**: Bad clients kill solo operators. Filter out tire-kickers in 10 minutes using the 4-Question Discovery Gate, and use viewer-centric diagnostic hooks instead of spammy 'DM me' bait.

### Track 1 · B2B Productized Retainer: Signal-Based Founder Outreach + Loom Teardowns
- Signal-Based Outreach: Filter companies actively posting job listings for the exact manual ops role your workflow automates (inspired by BID-009 Gojiberry AI).
- Zero-Pitch First Touch: Send a 3-sentence note pointing out a specific gap in their current funnel/workflow and offer the 90-second personalized audit video.

### Track 2 · Micro-SaaS & Stateless Pipe: Multi-Domain Cold Email + High-Intent Comparison SEO/GEO
- Cold Email Infrastructure: Use 3 secondary domains + Google Workspace + Instantly.ai (max 30 emails/inbox/day) with SPF/DKIM/DMARC.
- Capture Search & AI Intent: Publish 'Alternative to [Legacy Tool]' and 'How to convert/sync [A to B] without [Pain]' pages indexed by Google, ChatGPT, and Perplexity.

### Track 3 · Regulated & B2B2B Channel: Agency Rev-Share Partnerships & Niche Benchmarks
- Partner with Existing Trusted Advisors: Offer 20%–30% recurring revenue share to boutique CPA firms, MSPs, and vertical consultants who already advise your target buyers.
- Publish Audited Industry Benchmarks: Share concrete compliance or cost-audit teardown reports on LinkedIn to attract high-ticket inbound leads.

### 3 Cold-Start Outreach Scripts ( Signal-Based DM / Competitor Review Intercept / Agency Partner )
```text
[接单前必问「4 问筛客漏斗」—— 淘汰低价值缠人客]
Q1（测现状成本）：「目前咱们团队每个月花在这个环节上的人工/外包成本大约是多少？」（若对方觉得现在人工免费、毫无痛感，不接）
Q2（定验收边界）：「如果 14 天后交付，您认为只要达到哪 2 个具体指标就算 100% 验收合格？」（需求模糊、想要“全自动赚钱机器”的，不接）
Q3（核决策拍板）：「咱们这个项目是您这边直接拍板定验收，还是需要走多部门会签？」（一人公司只接老板或直接负责人拍板的单）
Q4（锁首付意愿）：「我们的标准流程是签 SOW 清单后预付 50% 启动金（或先做 ¥1,980/$499 付费诊断），本周四启动方便吗？」（拒绝预付或要求免费试做全套的，礼貌送客）
```