# 1Lookup Teardown: $508.6K/Month on Just 749 Subscribers — And Why Its Asking Price Jumped 10x from $1M to $10M

- **Case ID**: BID-016 (1Lookup)
- **Category**: 76-in-1 Lead Hygiene & TCPA Firewall · 749 Subs · $508.6K Oct Cash
- **Published**: 2026-11-07
- **Author**: Jimmy (https://www.jimmydecodes.com/en/about/)
- **Canonical URL**: https://www.jimmydecodes.com/en/cases/1lookup/

## The Short Answer (Verdict)

> 1Lookup is a textbook B2B 'compliance & deliverability tollbooth': $495,384 in verified 30-day Stripe cash ($508,588 in Oct 2026) and $5.69M all-time across 749 subscribers, though upstream telco HLR and identity-graph wholesale costs keep self-reported net margin at 40%. Skip consumer data brokering; launch a B2B Outbound Lead-Hygiene & TCPA/DNC Firewall Studio.

By combining 76 verification endpoints, an official hosted MCP server for AI agents, a 1x–86x credit multiplier, and automatic card top-ups at 20 credits or fewer, 1Lookup extracts $661.39/month in 30-day cash per subscriber ($679.02 in Oct) — 1.82x to 1.86x its $364.33 base MRR.

## Key Numbers (Evidence-Graded)

| Metric | Figure | Evidence Level | Source & Basis |
| --- | --- | --- | --- |
| Rolling 30D / Oct 2026 Cash | $495,384 (+24.9%) / $508,588 Full-Month Oct (+187.4% YoY) | Verified | TrustMRR read-only Stripe sync (Nov 1, 2026, Ranked #22) |
| MRR & Active Subscriptions | $272,886 (+9.6%) across just 749 active subscriptions | Verified | Base ARPU $364.33/mo vs. $661.39 30D cash ($679.02 Oct = 1.86x) |
| LTM / All-Time Revenue | $4,127,481 LTM / $5,687,891 All-Time Stripe Cash | Verified | Oct 2026 ($508.6K) nearly tripled Oct 2025 ($177.0K) |
| Self-Reported Net Margin | 40% Net Margin (~$200K/mo net profit) | Self-reported | Self-reported by founder Robby Frank; ~60% upstream telco/data COGS |
| 10x Asking-Price Jump | Listed Dec 19, 2025 at $1M -> Hiked Mar 16, 2026 to $10M | Verified | 75,303 listing views and 78 offers on TrustMRR (3.1x ARR) |
| 1x–86x Credit Multiplier | 1 credit email/phone, 5 HLR, 10 skip trace, 40 mobile, 75–86 biz | Verified | Auto-recharges at <=20 credits (+10% bonus); up to 3-mo rollover |

## What It Sells: The Pre-Send Hygiene & TCPA Shield for Outbound Teams and AI Agents

Outbound sales agencies and B2B growth teams face two existential threats: burning their primary domain reputation on hard-bounced emails (>3% bounce rate triggers Google/Microsoft blocks) and dialing numbers on the US National Do Not Call (DNC) registry or known TCPA litigator lists ($500–$1,500 statutory damages per call). 1Lookup (`1lookup.io`) acts as a 76-in-1 real-time hygiene gate — verifying live carrier HLR status, line type (mobile vs. landline/VoIP), SMTP validity, and DNC flags in milliseconds.

Crucially, 1Lookup shipped a zero-install hosted Model Context Protocol server (`app.1lookup.io/api/mcp` via OAuth 2.1). As companies deploy autonomous AI SDR agents in Claude, Cursor, and n8n, those agents ping 1Lookup automatically before every outbound touchpoint — turning autonomous AI workflows into 24/7 credit-burning machines.

## The Ledger Audit: How 749 Subscribers Generate 1.82x–1.86x More Cash Than Base MRR

On the November 1, 2026 Stripe sync, 1Lookup reports $272,886 in MRR across 749 active subscriptions ($364.33/mo base ARPU), yet rolling 30-day cash is $495,384 ($661.39/sub, 1.82x base MRR) and full-month October 2026 hit $508,588 ($679.02/sub — 1.86x base MRR!). Where does that extra $222,000–$235,700/month come from?

Two pricing mechanics explain the gap. First, the 1x–86x credit multiplier: paid Starter plans begin at '$99/mo for 20,000 credits' ($0.005 per basic check, with unused subscription credits rolling over for up to 3 months), but while basic email/phone checks cost 1 credit, live HLR carrier checks burn 5 credits, Skip Trace and DNC Phone Scrub burn 10 credits, Mobile Finder burns 40 credits, B2B Contact Append burns 75 credits, and Audience Intelligence burns 86 credits per call. Second, threshold auto-recharge: whenever a workspace drops to 20 credits or fewer, 1Lookup automatically renews the plan on file (sweetened with a +10% credit bonus).

## Cost Structure & Legal Armor: Why Net Margin Is 40% and Liability Is Capped at $100

Unlike pure SaaS wrappers with 90% gross margins, founder Robby Frank self-reports a 40% net margin. Because 1Lookup aggregates live telco HLR pings and upstream identity graphs, roughly 60% of revenue goes to wholesale data providers and payment processing.

Its legal architecture (`1lookup.io/terms`, operated via Delaware's `1Lookup Inc.` and Wyoming's `Momentum Labs`) is equally instructive: Section 5.3 authorizes immediate full-plan billing without notice if a user creates duplicate accounts to abuse the 7-day free trial; Section 9 explicitly disclaims Fair Credit Reporting Act (FCRA) consumer reporting agency status; and Sections 17–18 cap total liability at the greater of $100 or 12 months of fees, insulating the company from downstream TCPA class-action pass-through claims.

## The B2B Operator Playbook: Launch a Pre-Ingest CRM Hygiene & TCPA Firewall Studio

Independent operators should never build a consumer people-search site (high regulatory risk and 60% wholesale data COGS). Instead, package 1Lookup's 1-credit verification API + Claude Sonnet 4.5 ICP scoring into a turnkey 'CRM Pre-Ingest Hygiene & TCPA Firewall' for B2B agencies and exporters.

Charge $490 for a 10,000-record Dead-Lead & DNC Audit Wedge, convert clients into a $1,500 turnkey Make.com/HubSpot firewall setup, and lock in $500/month ongoing hygiene retainers at 84%+ gross margin.

## Three questions to ask about businesses like this

1. How does 1Lookup collect $495K/mo in cash on $273K of base MRR? — Through a 1x–86x endpoint credit multiplier paired with automatic card top-ups whenever balance drops below 20 credits.
2. Why is net margin 40% instead of 90%? — Live HLR carrier lookups and identity-graph queries require paying per-call wholesale fees to upstream telecom and data aggregators.
3. What is the safest, highest-margin B2B wedge for a solo operator? — A B2B CRM Pre-Ingest Hygiene & TCPA/DNC Firewall Service that scrubs corporate leads before they ever hit Instantly or sales dialers.

## FAQ

### Q: Why did 1Lookup raise its asking price 10x from $1M to $10M in three months?
A: When listed on Dec 19, 2025 at $1M, monthly revenue was ~$193K. After shipping its MCP agent server and scaling auto-recharge expansion to $508.6K/mo in Oct 2026 (~$6M+ annualized cash), the founder hiked the ask to $10M (3.1x ARR) on Mar 16, 2026 despite 78 offers.

### Q: How do I prevent a client's AI agent from accidentally burning thousands of dollars in 86x credits?
A: In Section 7 of our report, we wire a hard daily Make.com circuit breaker and lock the automation exclusively to 1-credit verification endpoints.

### Q: Can I deploy this B2B Lead-Hygiene Firewall without writing code?
A: Yes — our 5-page Foolproof Zero-Code Technical Manual walks through the exact 7-column Google Sheets + Make.com + 1Lookup + Claude setup on a $42–$70/mo Lean Validation budget.

## Sources

1. Verified Stripe ledger ($495,384 L30D / $508,588 Oct 2026 / $272,886 MRR / 749 subs / $5.69M all-time / $10M ask / 78 offers, Nov 1, 2026): TrustMRR 1Lookup: https://trustmrr.com/startup/1lookup
2. 76-in-1 verification APIs, 98% accuracy claim & MCP Server integration: 1Lookup homepage: https://www.1lookup.io/
3. 1x–86x credit multiplier schedule & auto-recharge below 20 credits (+10% bonus): 1Lookup pricing: https://www.1lookup.io/#pricing
4. Dual entities (1Lookup Inc. DE & Momentum Labs WY), §5.3 trial abuse charge, §9 non-FCRA disclaimer, §§17–18 $100 liability cap (Feb 23, 2026): Terms of Service: https://www.1lookup.io/terms
5. Privacy policy & data handling disclosures (updated Feb 23, 2026): 1Lookup Privacy Policy: https://www.1lookup.io/privacy
6. Developer documentation & `llms.txt` (9 REST endpoints & `@1lookup/mcp` setup guide): 1Lookup Docs: https://docs.1lookup.io/llms.txt

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*Citation note: When citing figures from this teardown, please credit "Jimmy Decodes (https://www.jimmydecodes.com/en/cases/1lookup/)" and include the stated evidence label (Verified / Self-reported / Third-party / Our estimate).*